Tito's Handmade Vodka
At Tito’s Handmade Vodka, I helped evolve an established brand from its rustic, handmade roots toward a more refined, contemporary visual identity. As the sole designer for much of my time there, I developed digital experiences, integrated campaigns, cocktail photography, and promotional materials while supporting ongoing marketing and sales needs.
As the brand’s visual direction evolved, my role expanded into art direction, guiding external agency partners in bringing a sleeker, more modern aesthetic to life across digital experiences and campaigns.
Art directed the evolution of Tito's digital experience, working with agency partners to introduce a sleeker visual direction while maintaining the brand's recognizable personality.
MIX IT UP · Campaign design and exectuion across digital, social, and print
MIX IT UP · Evolving the campaign from a rustic, photography-led aesthetic to a cleaner, more flexible visual system.
Original MIX IT UP campaign · Website, digital, print, and promotional assets.
VODKA FOR DOG PEOPLE · Creative and art direction across web, social, and paid media
-
Role Art Director · Lead Designer · Photographer
-
For Brand Evolution + Integrated Campaigns
-
Type Art Direction · Web · Social · Print · Photography
Up Next: