Included Health
Infographic, web banners, and social posts focusing on the healthcare challenges of Black people
I worked closely with a talented illustrator, Josie Portillo, to create characters for the LGBTQ+ brand. The illustrations are to be used on their own and mixed with brand photography.
Examples of illustrative elements combined with photography.
Shown are various web banners (desktop & mobile) as well as posts for social media (ex:Instagram carousel).
This campaign shows Pride being celebrated in personal and everyday moments, not just a party or parade.
I partnered with a talented motion designer, Elliot Matson, to create an explainer video showcasing the brand's services.
Branded informational documents for the LGBTQ+ community
Role
Senior Visual Designer
Scope
Brand Design, Campaign Development, Art Direction, Digital, Social, Print & Motion
Context
Joined as the newly approved Grand Rounds identity was being rolled out across existing collateral. Following the company’s acquisition and transition to Included Health, helped evolve and apply an entirely new brand system across a rapidly expanding range of products, campaigns, and media.
Selected Work
Led creative and design for the Pride campaign and LGBTQ+-focused initiatives while contributing to the broader Included Health brand across digital, social, print and product communications. For Pride, directed commissioned illustration—including representation, styling, movement, and visual details—and translated the resulting system across campaign touchpoints.
Collaboration
Art directed external illustration and motion partners, developing storyboards and providing direction across visual execution, music, and voice talent for broader brand video work.
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Role Senior Visual Designer
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Scope Brand Design, Campaign Development, Art Direction, Digital, Social, Print & Motion
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