Included Health
As Included Health launched its new brand, I led creative for two new audience-specific products while helping bring the evolving brand identity to life across multiple channels.
Each product needed its own distinct visual approach while remaining cohesive with the broader brand. My work spanned digital campaigns, art direction for illustration and motion, and print collateral—balancing creative expression with consistency across a growing brand ecosystem.
Designed an infographic and supporting digital assets to communicate research findings on healthcare experiences within the Black community.
Collaborated with illustrator Josie Portillo, to develop inclusive characters that could stand alone or integrate with photography across digital channels.
Examples of illustrative elements combined with photography.
Extended the Pride campaign across web and social, pairing authentic photography with expressive brand graphics to celebrate everyday moments.
Partnered with motion designer Elliot Matson to bring Included Health's services to life through an illustrated explainer video.
Branded print collateral translating complex healthcare information into clear, accessible, and engaging layouts.
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Role Senior Visual Designer
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For Brand + Integrated Campaigns
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Type Brand Development · Product Launches · Art Direction · Digital · Print · Motion
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Selected Works Led creative for two new products within Included Health’s evolving brand.
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Collaboration Art directed illustration, motion, music, and voice talent for brand initiatives.
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