The Expert Generalist

Part memoir, part leadership story, part visual road trip. I led the creative direction, design, and illustration of this 162-page book from cover to cover, bringing an unconventional career journey to life through bold typography, original artwork, photography, and playful visual storytelling.

Beyond the book, I extended its visual identity into a cohesive launch campaign spanning digital and print promotions, merchandise, and social content.

  • Role Creative Direction · Editorial Design · Illustration · Campaign Design

  • For Book Design + Illustration

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